In the following decades, founded in the 1930s by the French Marcel Rochas, the firm acquired an international fame thanks to the talent of the designer. Volumes, cuts, fabrics and full of Parisian charm of Rochas Bohemian style soon arrived to Haute Couture and the locker room of the most important stars of the moment. After the death of the founder, his wife, the elegant Hélène Rochas, became the Manager of the company further expanding his reputation.
Rochas was introduced in the perfumery of one fragrance the founder created to give to his wife on their wedding day. Staff is the story of the House with the perfumes and perhaps that is what has helped him to create an extensive collection of fragrances Rochas for man and woman exquisite and sophisticated. With Helene in front, the fragrances line acquired a leading role within the mark to the detriment of articles of clothing.
In 1974, the French House sold to the conglomerate Roussel-Uclaf perfumes division. Since then large master perfumers as Nicolas Mamounas, Roger Pellegrino or Alberto Morillas have helped to make the name of the firm within the world of aromas placing it as one of the most prominentwithin the sector. The success of fragrances as Eau Sensuelle Rochas, Eau de Rochas Femme, Rochas Man, Eau de Rochas Homme o Les Cascades corroborate the market acceptance of the essences Rochas for man and woman