Nina Ricci was one of the most famous designers of Haute Couture in the history of Italy. However, his preference was always the perfumes for woman so it turned over most of its efforts on highlighting this aspect. So much so that characters of the likes of Andy Warhol collaborated in the realization of some of their fragrances. Proof of the success of the Nina perfume Ricci some of their creations, such as L'Air du Temps, belonging to the olfactory family Floral fragrance, has been on the market since 1948.
However, the signing of Nina Ricci has always bet for the innovation and constantly reinvent themselves as regards their fragrances. For this reason, time are new creations that update and improve the previous Nina Ricci fragrances. A good example of this is Premier Jour and its refreshing floral aroma with a citrus touch. Similar but more are Nina L'Elixir and Ricci Ricci, both of recent origin but which had great success.