Created in 1946 by Josephine Esther Mentzer, Estee Lauder is today one of the signatures of cosmetics and Perfumery of greater presence in international markets. Only four products, which she herself had developed under the tutelage of his uncle, composing the catalogue when their foundress toured hotels and beauty salons to capture clients through free demos. His perseverance, charisma and commercial skills led her to strain her first Cologne in 1953 in galleries beginning Saks as well the unstoppable growth of the company.
The success of its first batch of fragrances, sold at the famed Saks store in just two days, encouraged the company to increase the number of fragrances Estee Lauder and in later years would give life to some of the perfumes most remembered in the history of perfumery as Estee Lauder White Linen, Estee Lauder Pleausures Intense, Estee Lauder Pleasures o Beautiful. A long history of creating cosmetics and fragrances Estee Lauder for man and womanwhich has led to the name of the firm to be synonymous with sophistication and quality.